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Li HUA
Privacy Policy Li Hua Group
General Information. This Privacy Policy (hereinafter, the “Policy”) describes how Li Hua Group (the “Company”) collects, uses, and protects personal data on its B2B website for wholesale floral products and logistics. This Policy is developed in accordance with applicable data protection laws, including the Russian Federal Law No. 152-FZ “On Personal Data”, the EU General Data Protection Regulation (GDPR), and the Personal Information Protection Law of the People’s Republic of China (PIPL). By using our website or providing your personal information, you acknowledge that you have read and understood this Policy and agree to the handling of your data as described herein.
Personal Data We Collect. We collect and process the following personal data from users of our site: your name; email address; telephone number; postal address; and taxpayer identification number (INN). These details are typically collected when you fill out forms, place orders, or contact us. In addition, our site automatically gathers certain technical and usage data when you visit, such as your IP address, cookies, browser type, device information, and browsing actions on the site. This usage data is collected via cookies and similar technologies – for example, through web analytics services like Yandex.Metrica – and is generally not used to directly identify you. Instead, such data helps us analyze website traffic and user interactions in an aggregated manner in order to improve our website and services.
Purposes of Processing Personal Data. We use your personal data strictly for specified and legitimate purposes. In particular, the Company processes personal information for the following purposes:
We will not use personal data for any purposes that are incompatible with the above. If we intend to process personal data for a new purpose not stated above, we will update this Policy and, if required, seek your consent.
Legal Bases for Processing. Depending on the jurisdiction and the applicable law, our processing of personal data is justified by different legal bases. In general, we rely on one or more of the following bases: (1) your consent – for example, when you provide your personal data through our site forms or explicitly agree to receive marketing emails; (2) contract performance – when processing is necessary to conclude or fulfill a contract with you (such as delivering an order you placed); (3) legal obligation – when processing is required to comply with laws or regulations (for instance, retaining transaction records for taxation); and (4) legitimate interests – where applicable, for the purposes of our legitimate business interests, provided that such processing does not override your rights and freedoms (such as improving our services or preventing fraud). For individuals in the European Union, we ensure that our processing aligns with at least one of the legal grounds set out in Article 6 of the GDPR (e.g., necessity for contract performance or consent for specific uses). For personal information collected in China, we adhere to the conditions of PIPL Article 13 and other relevant provisions. In all cases, we process personal data transparently and lawfully. By submitting your personal information to us, you are deemed to consent to its processing as described in this Policy, to the extent such consent is required under applicable law.
Disclosure of Data to Third Parties. We treat your personal data with care and confidentiality. We do not sell or rent personal data to third parties. However, in order to operate our business and provide our services, we may share personal data with certain third-party recipients under the following circumstances:
When transferring personal data to third parties, we ensure that such parties are bound by confidentiality and data protection obligations consistent with this Policy and applicable law. We provide only the minimum amount of information necessary for the relevant third party to carry out its duties.
International Data Transfers. Given the international scope of our operations (China, Russia, and other countries), your personal data may be transferred to and stored on servers located in jurisdictions outside your own. In particular, information collected from users (including those in Russia or the EU) will be stored on our secure servers in the People’s Republic of China. It may also be transferred to our service providers or partners in other countries (for example, to logistic partners in the country of destination, or to cloud services which might be hosted internationally). Please note: Data protection laws in these jurisdictions may differ from those in your home country. However, we take steps to ensure that an adequate level of protection is in place for your information in accordance with applicable legal requirements. For instance, for transfers of personal data from the European Economic Area (EEA) to a country not deemed “adequate” by the European Commission, we implement standard contractual clauses or obtain your explicit consent to legitimize the transfer, as per GDPR requirements. Individuals in Russia, by providing their data, consent to its cross-border transfer to China and other relevant countries for the purposes described in this Policy, in compliance with Russian Federal Law requirements on transborder data transfer. Under China’s PIPL, if we transfer personal information outside of China, we will obtain separate consent and ensure other necessary measures are in place. By using our services or submitting your information, you acknowledge this transfer, processing, and storage of your personal data in other countries as described, and we commit to protect it regardless of location.
Cookies and Analytics (Yandex.Metrica). Our website uses cookies and similar tracking technologies to enhance user experience and analyze web traffic. In particular, we utilize Yandex.Metrica, a web analytics service provided by Yandex (operated by Yandex Oy, Finland and Yandex LLC, Russia). Yandex.Metrica uses “cookies,” which are small text files placed on your device, to collect data about your interaction with our website. The information collected via these cookies may include your IP address, device type, browser, the pages you visit on our site, and the time spent on those pages. This information does not reveal your identity but can help us understand how our site is used and improve its performance. Data gathered by the Yandex.Metrica cookies will be transmitted to and stored on Yandex’s servers in the European Union and the Russian Federation. Yandex processes this information on our behalf to compile reports on website activity and to provide other services related to site usage analysis. All processing of analytics data is done in accordance with the Yandex.Metrica Service Terms of Use and Yandex’s Privacy Policy.
You have control over cookies. You can set your web browser to refuse all or certain cookies, or to alert you when cookies are being placed. In addition, Yandex provides an opt-out tool for Yandex.Metrica (available at https://yandex.com/support/metrika/general/opt-out.html), which allows you to prevent your data from being used by the Yandex.Metrica service. Please be aware that disabling cookies may affect some features of our website (for example, some interactive features or preferences might not work properly). By continuing to use our website without disabling cookies, you consent to the placement of cookies and the processing of data about your use of our site by Yandex in the manner and for the purposes set out above.
Data Storage and Security Measures. All personal data collected through our site is stored on secure servers located in the PRC (People’s Republic of China). We implement appropriate legal, organizational, and technical measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction. These security measures include, for example, encryption of data transmissions, firewalls, access controls limiting who can access the data, and regular security assessments. We also ensure that our employees and processors who handle personal data are bound by confidentiality obligations. Despite all our efforts to protect your information, please note that no method of internet transmission or electronic storage is completely infallible or 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security. In the event of any data breach or security incident, we will notify affected users and relevant authorities as required by law, and we will take prompt steps to mitigate any potential harm.
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable law. This means, for example, that we will keep your account and transaction information for as long as you are an active customer and for the duration needed to comply with legal obligations (such as financial reporting or audit requirements). If we have collected personal data based on your consent and you withdraw that consent, we will cease processing your data for the relevant purpose and, provided there is no other legal ground for retention, securely delete or anonymize the data. Similarly, once personal data are no longer needed for the purpose they were collected, we will remove or anonymize them, unless we are legally obligated to keep the information for a certain retention period.
Your Rights as a Data Subject. We respect the rights you have under privacy and data protection laws regarding your personal data. Depending on the law that applies to your situation (e.g., GDPR for EU residents, PIPL for China, or Russian law for Russian citizens), these rights may include:
To exercise any of these rights, please contact us using the contact information provided in the “Contact Us” section below. We will respond to your request in accordance with the timelines established by law (generally within one month, with the possibility of extension under certain circumstances). Please note that some rights may be subject to legal exceptions – for instance, if fulfilling your request would infringe on another individual’s rights or if we have compelling legitimate grounds to continue processing your data. We will explain any such exemptions in our response if they apply. Typically, you will not have to pay a fee to exercise your rights. However, if your request is manifestly unfounded or excessive (for example, repetitive requests), we may charge a reasonable fee or refuse to act on the request as permitted by law.
Contact Us. If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please do not hesitate to contact us:
Changes to This Policy. We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. If we make material changes, we will post the updated Policy on our website and update the “last updated” date. In some cases, we may provide additional notice (such as via email or a pop-up notice on our site) of significant changes. We encourage you to review this Policy periodically. Your continued use of our website or services after any changes to this Policy have been posted will signify your acceptance of those changes, to the extent permitted by law. If you do not agree with the changes, you should discontinue use of the site and contact us if you wish to remove your data. Where required by law, we will seek your explicit consent to substantial changes that affect how we process personal data (especially if we intend to process your data for new purposes requiring consent).
Personal Data We Collect. We collect and process the following personal data from users of our site: your name; email address; telephone number; postal address; and taxpayer identification number (INN). These details are typically collected when you fill out forms, place orders, or contact us. In addition, our site automatically gathers certain technical and usage data when you visit, such as your IP address, cookies, browser type, device information, and browsing actions on the site. This usage data is collected via cookies and similar technologies – for example, through web analytics services like Yandex.Metrica – and is generally not used to directly identify you. Instead, such data helps us analyze website traffic and user interactions in an aggregated manner in order to improve our website and services.
Purposes of Processing Personal Data. We use your personal data strictly for specified and legitimate purposes. In particular, the Company processes personal information for the following purposes:
- Order Fulfillment and Service Delivery: To process and execute your orders for floral products, arrange logistics and delivery, and otherwise fulfill our contracts with you as a client (including any necessary customs or export procedures).
- Customer Communication and Support: To contact you regarding your orders, respond to inquiries or requests, provide customer support, and maintain communication about our business relationship. This includes using your contact information to send important notices or clarifications about deliveries, changes in schedules, or service updates.
- Legal and Accounting Compliance: To comply with legal obligations under applicable law – for example, using certain data (such as your INN and address) for invoicing, accounting records, taxation, and mandatory business record-keeping.
- Marketing and Informational Updates: To inform you about new products, services, special offers, or upcoming events that we believe may be of interest to you, subject to applicable consent requirements. For instance, we may use your name and email to send newsletters or promotional communications about wholesale flower supplies or logistics services. You have the option to opt out of such communications at any time, as described below.
- Analytics and Service Improvement: To conduct statistical, marketing, and other analyses of website usage in order to understand user behavior and preferences. This helps us improve the effectiveness of our website’s design, our service offerings, and marketing strategies.
- Security and Fraud Prevention: To ensure the security of our website, protect against fraudulent or unauthorized activities, and enforce our website’s terms of use or other applicable policies.
We will not use personal data for any purposes that are incompatible with the above. If we intend to process personal data for a new purpose not stated above, we will update this Policy and, if required, seek your consent.
Legal Bases for Processing. Depending on the jurisdiction and the applicable law, our processing of personal data is justified by different legal bases. In general, we rely on one or more of the following bases: (1) your consent – for example, when you provide your personal data through our site forms or explicitly agree to receive marketing emails; (2) contract performance – when processing is necessary to conclude or fulfill a contract with you (such as delivering an order you placed); (3) legal obligation – when processing is required to comply with laws or regulations (for instance, retaining transaction records for taxation); and (4) legitimate interests – where applicable, for the purposes of our legitimate business interests, provided that such processing does not override your rights and freedoms (such as improving our services or preventing fraud). For individuals in the European Union, we ensure that our processing aligns with at least one of the legal grounds set out in Article 6 of the GDPR (e.g., necessity for contract performance or consent for specific uses). For personal information collected in China, we adhere to the conditions of PIPL Article 13 and other relevant provisions. In all cases, we process personal data transparently and lawfully. By submitting your personal information to us, you are deemed to consent to its processing as described in this Policy, to the extent such consent is required under applicable law.
Disclosure of Data to Third Parties. We treat your personal data with care and confidentiality. We do not sell or rent personal data to third parties. However, in order to operate our business and provide our services, we may share personal data with certain third-party recipients under the following circumstances:
- Logistics and Delivery Partners: We may share relevant personal information (such as your name, contact number, and delivery address) with shipping companies, freight forwarders, or other logistics service providers that coordinate the transportation of orders. This is done solely to ensure your products are delivered successfully, and these partners are authorized to use the information only as needed to perform their functions.
- Customer Relationship Management (CRM) and Support Services: Your data may be stored in or processed through third-party CRM platforms or support service providers that we utilize for managing customer accounts, processing inquiries, or providing technical/customer support. These service providers act on our behalf and are contractually obligated to protect your information and use it only for the purposes we specify.
- Accounting and Compliance Services: We may disclose required information to professional advisers such as accountants, auditors, or lawyers, or to payment processing services, when necessary for accounting purposes, financial reporting, auditing, or legal compliance. For example, invoice details containing personal identifiers might be shared with an external accounting service to fulfill bookkeeping requirements.
- Marketing and Communication Tools: If you have agreed to receive marketing communications, we might use third-party email marketing services or advertising platforms to send out newsletters or promotional messages. In doing so, we may provide your name and email to such service providers for the sole purpose of executing the communications. These providers are not permitted to use your data for any other marketing activities not authorized by us.
- Legal Requirements and Business Transfers: We may disclose personal data if required to do so by law or in response to valid requests by public authorities (e.g., law enforcement or regulatory agencies). Additionally, in the event of a potential or actual merger, acquisition, sale of assets, or other business transfer involving our company, personal data may be transferred to the successor or acquiring entity, but only if such parties agree to handle the data with the same level of protection as in this Policy.
When transferring personal data to third parties, we ensure that such parties are bound by confidentiality and data protection obligations consistent with this Policy and applicable law. We provide only the minimum amount of information necessary for the relevant third party to carry out its duties.
International Data Transfers. Given the international scope of our operations (China, Russia, and other countries), your personal data may be transferred to and stored on servers located in jurisdictions outside your own. In particular, information collected from users (including those in Russia or the EU) will be stored on our secure servers in the People’s Republic of China. It may also be transferred to our service providers or partners in other countries (for example, to logistic partners in the country of destination, or to cloud services which might be hosted internationally). Please note: Data protection laws in these jurisdictions may differ from those in your home country. However, we take steps to ensure that an adequate level of protection is in place for your information in accordance with applicable legal requirements. For instance, for transfers of personal data from the European Economic Area (EEA) to a country not deemed “adequate” by the European Commission, we implement standard contractual clauses or obtain your explicit consent to legitimize the transfer, as per GDPR requirements. Individuals in Russia, by providing their data, consent to its cross-border transfer to China and other relevant countries for the purposes described in this Policy, in compliance with Russian Federal Law requirements on transborder data transfer. Under China’s PIPL, if we transfer personal information outside of China, we will obtain separate consent and ensure other necessary measures are in place. By using our services or submitting your information, you acknowledge this transfer, processing, and storage of your personal data in other countries as described, and we commit to protect it regardless of location.
Cookies and Analytics (Yandex.Metrica). Our website uses cookies and similar tracking technologies to enhance user experience and analyze web traffic. In particular, we utilize Yandex.Metrica, a web analytics service provided by Yandex (operated by Yandex Oy, Finland and Yandex LLC, Russia). Yandex.Metrica uses “cookies,” which are small text files placed on your device, to collect data about your interaction with our website. The information collected via these cookies may include your IP address, device type, browser, the pages you visit on our site, and the time spent on those pages. This information does not reveal your identity but can help us understand how our site is used and improve its performance. Data gathered by the Yandex.Metrica cookies will be transmitted to and stored on Yandex’s servers in the European Union and the Russian Federation. Yandex processes this information on our behalf to compile reports on website activity and to provide other services related to site usage analysis. All processing of analytics data is done in accordance with the Yandex.Metrica Service Terms of Use and Yandex’s Privacy Policy.
You have control over cookies. You can set your web browser to refuse all or certain cookies, or to alert you when cookies are being placed. In addition, Yandex provides an opt-out tool for Yandex.Metrica (available at https://yandex.com/support/metrika/general/opt-out.html), which allows you to prevent your data from being used by the Yandex.Metrica service. Please be aware that disabling cookies may affect some features of our website (for example, some interactive features or preferences might not work properly). By continuing to use our website without disabling cookies, you consent to the placement of cookies and the processing of data about your use of our site by Yandex in the manner and for the purposes set out above.
Data Storage and Security Measures. All personal data collected through our site is stored on secure servers located in the PRC (People’s Republic of China). We implement appropriate legal, organizational, and technical measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction. These security measures include, for example, encryption of data transmissions, firewalls, access controls limiting who can access the data, and regular security assessments. We also ensure that our employees and processors who handle personal data are bound by confidentiality obligations. Despite all our efforts to protect your information, please note that no method of internet transmission or electronic storage is completely infallible or 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security. In the event of any data breach or security incident, we will notify affected users and relevant authorities as required by law, and we will take prompt steps to mitigate any potential harm.
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable law. This means, for example, that we will keep your account and transaction information for as long as you are an active customer and for the duration needed to comply with legal obligations (such as financial reporting or audit requirements). If we have collected personal data based on your consent and you withdraw that consent, we will cease processing your data for the relevant purpose and, provided there is no other legal ground for retention, securely delete or anonymize the data. Similarly, once personal data are no longer needed for the purpose they were collected, we will remove or anonymize them, unless we are legally obligated to keep the information for a certain retention period.
Your Rights as a Data Subject. We respect the rights you have under privacy and data protection laws regarding your personal data. Depending on the law that applies to your situation (e.g., GDPR for EU residents, PIPL for China, or Russian law for Russian citizens), these rights may include:
- Right to Access: You have the right to request confirmation whether we are processing your personal data, and if so, to request a copy of the personal data we hold about you, as well as information about how we use it. This allows you to know what data of yours we have and to verify that we are processing it in accordance with the law.
- Right to Rectification: If any of your personal data we have is incorrect or incomplete, you have the right to request that we correct or update it. We encourage you to keep your information up-to-date and will promptly make corrections upon your request.
- Right to Withdraw Consent: Where we rely on your consent to process personal data (for instance, for marketing emails), you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it may mean we can no longer provide certain services (for example, if consent to process contact data for order fulfillment is withdrawn before an order is completed).
- Right to Erasure (Right to be Forgotten): You may have the right to request deletion of your personal data in certain circumstances – for example, if the data are no longer necessary for the purposes for which they were collected, or if you believe the processing is unlawful. We will honor valid requests for erasure and also instruct any service providers (processors) holding your data to do the same, provided there is no legal obligation for us to retain the data.
- Right to Restrict Processing: You can ask us to suspend the processing of your personal data in certain scenarios, such as if you contest the accuracy of the data or object to our use of it, while we review your request. If processing is restricted, we can still store your data but will not use it for other purposes until the restriction is lifted.
- Right to Object: You have the right to object to our processing of your personal data when such processing is based on our legitimate interests or for direct marketing purposes. If you object to processing for direct marketing, we will stop using your data for those purposes immediately. If you object on other grounds (legitimate interest), we will evaluate whether our reasons for processing override your personal rights and freedoms.
- Right to Data Portability: If you are an EU data subject under GDPR, you have the right, in certain cases, to receive the personal data you have provided to us in a structured, commonly used, machine-readable format and to transmit those data to another controller. We will assist with such data transfer where applicable, in line with legal requirements.
- Right to Complain: We aim to address all your queries and concerns directly. However, if you believe we have violated your privacy rights or applicable data protection laws, you have the right to lodge a complaint with a supervisory authority. For example, EU residents can contact the data protection authority in their country, Russian users can reach out to Roskomnadzor (the Russian data protection regulator), and individuals in China can contact the relevant agencies overseeing personal information protection. We would appreciate the chance to resolve your concerns by contacting us first, but you are free to seek assistance from regulators as your right.
To exercise any of these rights, please contact us using the contact information provided in the “Contact Us” section below. We will respond to your request in accordance with the timelines established by law (generally within one month, with the possibility of extension under certain circumstances). Please note that some rights may be subject to legal exceptions – for instance, if fulfilling your request would infringe on another individual’s rights or if we have compelling legitimate grounds to continue processing your data. We will explain any such exemptions in our response if they apply. Typically, you will not have to pay a fee to exercise your rights. However, if your request is manifestly unfounded or excessive (for example, repetitive requests), we may charge a reasonable fee or refuse to act on the request as permitted by law.
Contact Us. If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please do not hesitate to contact us:
- Email: doc@lihua.group
- Mailing Address: Li Hua Group – Data Protection Office, Ankang Road, Yinpeng Xizhu Yuan Community, Building A, 7th Floor, Room 708, Xishan District, Kunming City, Yunnan Province, People’s Republic of China.
- Telephone: +86 187 87 187 969 (China), or +7 (922) 319-52-82 (Russia).
Changes to This Policy. We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. If we make material changes, we will post the updated Policy on our website and update the “last updated” date. In some cases, we may provide additional notice (such as via email or a pop-up notice on our site) of significant changes. We encourage you to review this Policy periodically. Your continued use of our website or services after any changes to this Policy have been posted will signify your acceptance of those changes, to the extent permitted by law. If you do not agree with the changes, you should discontinue use of the site and contact us if you wish to remove your data. Where required by law, we will seek your explicit consent to substantial changes that affect how we process personal data (especially if we intend to process your data for new purposes requiring consent).
General Information. This Privacy Policy (hereinafter, the “Policy”) describes how Li Hua Group (the “Company”) collects, uses, and protects personal data on its B2B website for wholesale floral products and logistics. This Policy is developed in accordance with applicable data protection laws, including the Russian Federal Law No. 152-FZ “On Personal Data”, the EU General Data Protection Regulation (GDPR), and the Personal Information Protection Law of the People’s Republic of China (PIPL). By using our website or providing your personal information, you acknowledge that you have read and understood this Policy and agree to the handling of your data as described herein.
Personal Data We Collect. We collect and process the following personal data from users of our site: your name; email address; telephone number; postal address; and taxpayer identification number (INN). These details are typically collected when you fill out forms, place orders, or contact us. In addition, our site automatically gathers certain technical and usage data when you visit, such as your IP address, cookies, browser type, device information, and browsing actions on the site. This usage data is collected via cookies and similar technologies – for example, through web analytics services like Yandex.Metrica – and is generally not used to directly identify you. Instead, such data helps us analyze website traffic and user interactions in an aggregated manner in order to improve our website and services.
Purposes of Processing Personal Data. We use your personal data strictly for specified and legitimate purposes. In particular, the Company processes personal information for the following purposes:
We will not use personal data for any purposes that are incompatible with the above. If we intend to process personal data for a new purpose not stated above, we will update this Policy and, if required, seek your consent.
Legal Bases for Processing. Depending on the jurisdiction and the applicable law, our processing of personal data is justified by different legal bases. In general, we rely on one or more of the following bases: (1) your consent – for example, when you provide your personal data through our site forms or explicitly agree to receive marketing emails; (2) contract performance – when processing is necessary to conclude or fulfill a contract with you (such as delivering an order you placed); (3) legal obligation – when processing is required to comply with laws or regulations (for instance, retaining transaction records for taxation); and (4) legitimate interests – where applicable, for the purposes of our legitimate business interests, provided that such processing does not override your rights and freedoms (such as improving our services or preventing fraud). For individuals in the European Union, we ensure that our processing aligns with at least one of the legal grounds set out in Article 6 of the GDPR (e.g., necessity for contract performance or consent for specific uses). For personal information collected in China, we adhere to the conditions of PIPL Article 13 and other relevant provisions. In all cases, we process personal data transparently and lawfully. By submitting your personal information to us, you are deemed to consent to its processing as described in this Policy, to the extent such consent is required under applicable law.
Disclosure of Data to Third Parties. We treat your personal data with care and confidentiality. We do not sell or rent personal data to third parties. However, in order to operate our business and provide our services, we may share personal data with certain third-party recipients under the following circumstances:
When transferring personal data to third parties, we ensure that such parties are bound by confidentiality and data protection obligations consistent with this Policy and applicable law. We provide only the minimum amount of information necessary for the relevant third party to carry out its duties.
International Data Transfers. Given the international scope of our operations (China, Russia, and other countries), your personal data may be transferred to and stored on servers located in jurisdictions outside your own. In particular, information collected from users (including those in Russia or the EU) will be stored on our secure servers in the People’s Republic of China. It may also be transferred to our service providers or partners in other countries (for example, to logistic partners in the country of destination, or to cloud services which might be hosted internationally). Please note: Data protection laws in these jurisdictions may differ from those in your home country. However, we take steps to ensure that an adequate level of protection is in place for your information in accordance with applicable legal requirements. For instance, for transfers of personal data from the European Economic Area (EEA) to a country not deemed “adequate” by the European Commission, we implement standard contractual clauses or obtain your explicit consent to legitimize the transfer, as per GDPR requirements. Individuals in Russia, by providing their data, consent to its cross-border transfer to China and other relevant countries for the purposes described in this Policy, in compliance with Russian Federal Law requirements on transborder data transfer. Under China’s PIPL, if we transfer personal information outside of China, we will obtain separate consent and ensure other necessary measures are in place. By using our services or submitting your information, you acknowledge this transfer, processing, and storage of your personal data in other countries as described, and we commit to protect it regardless of location.
Cookies and Analytics (Yandex.Metrica). Our website uses cookies and similar tracking technologies to enhance user experience and analyze web traffic. In particular, we utilize Yandex.Metrica, a web analytics service provided by Yandex (operated by Yandex Oy, Finland and Yandex LLC, Russia). Yandex.Metrica uses “cookies,” which are small text files placed on your device, to collect data about your interaction with our website. The information collected via these cookies may include your IP address, device type, browser, the pages you visit on our site, and the time spent on those pages. This information does not reveal your identity but can help us understand how our site is used and improve its performance. Data gathered by the Yandex.Metrica cookies will be transmitted to and stored on Yandex’s servers in the European Union and the Russian Federation. Yandex processes this information on our behalf to compile reports on website activity and to provide other services related to site usage analysis. All processing of analytics data is done in accordance with the Yandex.Metrica Service Terms of Use and Yandex’s Privacy Policy.
You have control over cookies. You can set your web browser to refuse all or certain cookies, or to alert you when cookies are being placed. In addition, Yandex provides an opt-out tool for Yandex.Metrica (available at https://yandex.com/support/metrika/general/opt-out.html), which allows you to prevent your data from being used by the Yandex.Metrica service. Please be aware that disabling cookies may affect some features of our website (for example, some interactive features or preferences might not work properly). By continuing to use our website without disabling cookies, you consent to the placement of cookies and the processing of data about your use of our site by Yandex in the manner and for the purposes set out above.
Data Storage and Security Measures. All personal data collected through our site is stored on secure servers located in the PRC (People’s Republic of China). We implement appropriate legal, organizational, and technical measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction. These security measures include, for example, encryption of data transmissions, firewalls, access controls limiting who can access the data, and regular security assessments. We also ensure that our employees and processors who handle personal data are bound by confidentiality obligations. Despite all our efforts to protect your information, please note that no method of internet transmission or electronic storage is completely infallible or 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security. In the event of any data breach or security incident, we will notify affected users and relevant authorities as required by law, and we will take prompt steps to mitigate any potential harm.
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable law. This means, for example, that we will keep your account and transaction information for as long as you are an active customer and for the duration needed to comply with legal obligations (such as financial reporting or audit requirements). If we have collected personal data based on your consent and you withdraw that consent, we will cease processing your data for the relevant purpose and, provided there is no other legal ground for retention, securely delete or anonymize the data. Similarly, once personal data are no longer needed for the purpose they were collected, we will remove or anonymize them, unless we are legally obligated to keep the information for a certain retention period.
Your Rights as a Data Subject. We respect the rights you have under privacy and data protection laws regarding your personal data. Depending on the law that applies to your situation (e.g., GDPR for EU residents, PIPL for China, or Russian law for Russian citizens), these rights may include:
To exercise any of these rights, please contact us using the contact information provided in the “Contact Us” section below. We will respond to your request in accordance with the timelines established by law (generally within one month, with the possibility of extension under certain circumstances). Please note that some rights may be subject to legal exceptions – for instance, if fulfilling your request would infringe on another individual’s rights or if we have compelling legitimate grounds to continue processing your data. We will explain any such exemptions in our response if they apply. Typically, you will not have to pay a fee to exercise your rights. However, if your request is manifestly unfounded or excessive (for example, repetitive requests), we may charge a reasonable fee or refuse to act on the request as permitted by law.
Contact Us. If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please do not hesitate to contact us:
Changes to This Policy. We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. If we make material changes, we will post the updated Policy on our website and update the “last updated” date. In some cases, we may provide additional notice (such as via email or a pop-up notice on our site) of significant changes. We encourage you to review this Policy periodically. Your continued use of our website or services after any changes to this Policy have been posted will signify your acceptance of those changes, to the extent permitted by law. If you do not agree with the changes, you should discontinue use of the site and contact us if you wish to remove your data. Where required by law, we will seek your explicit consent to substantial changes that affect how we process personal data (especially if we intend to process your data for new purposes requiring consent).
Personal Data We Collect. We collect and process the following personal data from users of our site: your name; email address; telephone number; postal address; and taxpayer identification number (INN). These details are typically collected when you fill out forms, place orders, or contact us. In addition, our site automatically gathers certain technical and usage data when you visit, such as your IP address, cookies, browser type, device information, and browsing actions on the site. This usage data is collected via cookies and similar technologies – for example, through web analytics services like Yandex.Metrica – and is generally not used to directly identify you. Instead, such data helps us analyze website traffic and user interactions in an aggregated manner in order to improve our website and services.
Purposes of Processing Personal Data. We use your personal data strictly for specified and legitimate purposes. In particular, the Company processes personal information for the following purposes:
- Order Fulfillment and Service Delivery: To process and execute your orders for floral products, arrange logistics and delivery, and otherwise fulfill our contracts with you as a client (including any necessary customs or export procedures).
- Customer Communication and Support: To contact you regarding your orders, respond to inquiries or requests, provide customer support, and maintain communication about our business relationship. This includes using your contact information to send important notices or clarifications about deliveries, changes in schedules, or service updates.
- Legal and Accounting Compliance: To comply with legal obligations under applicable law – for example, using certain data (such as your INN and address) for invoicing, accounting records, taxation, and mandatory business record-keeping.
- Marketing and Informational Updates: To inform you about new products, services, special offers, or upcoming events that we believe may be of interest to you, subject to applicable consent requirements. For instance, we may use your name and email to send newsletters or promotional communications about wholesale flower supplies or logistics services. You have the option to opt out of such communications at any time, as described below.
- Analytics and Service Improvement: To conduct statistical, marketing, and other analyses of website usage in order to understand user behavior and preferences. This helps us improve the effectiveness of our website’s design, our service offerings, and marketing strategies.
- Security and Fraud Prevention: To ensure the security of our website, protect against fraudulent or unauthorized activities, and enforce our website’s terms of use or other applicable policies.
We will not use personal data for any purposes that are incompatible with the above. If we intend to process personal data for a new purpose not stated above, we will update this Policy and, if required, seek your consent.
Legal Bases for Processing. Depending on the jurisdiction and the applicable law, our processing of personal data is justified by different legal bases. In general, we rely on one or more of the following bases: (1) your consent – for example, when you provide your personal data through our site forms or explicitly agree to receive marketing emails; (2) contract performance – when processing is necessary to conclude or fulfill a contract with you (such as delivering an order you placed); (3) legal obligation – when processing is required to comply with laws or regulations (for instance, retaining transaction records for taxation); and (4) legitimate interests – where applicable, for the purposes of our legitimate business interests, provided that such processing does not override your rights and freedoms (such as improving our services or preventing fraud). For individuals in the European Union, we ensure that our processing aligns with at least one of the legal grounds set out in Article 6 of the GDPR (e.g., necessity for contract performance or consent for specific uses). For personal information collected in China, we adhere to the conditions of PIPL Article 13 and other relevant provisions. In all cases, we process personal data transparently and lawfully. By submitting your personal information to us, you are deemed to consent to its processing as described in this Policy, to the extent such consent is required under applicable law.
Disclosure of Data to Third Parties. We treat your personal data with care and confidentiality. We do not sell or rent personal data to third parties. However, in order to operate our business and provide our services, we may share personal data with certain third-party recipients under the following circumstances:
- Logistics and Delivery Partners: We may share relevant personal information (such as your name, contact number, and delivery address) with shipping companies, freight forwarders, or other logistics service providers that coordinate the transportation of orders. This is done solely to ensure your products are delivered successfully, and these partners are authorized to use the information only as needed to perform their functions.
- Customer Relationship Management (CRM) and Support Services: Your data may be stored in or processed through third-party CRM platforms or support service providers that we utilize for managing customer accounts, processing inquiries, or providing technical/customer support. These service providers act on our behalf and are contractually obligated to protect your information and use it only for the purposes we specify.
- Accounting and Compliance Services: We may disclose required information to professional advisers such as accountants, auditors, or lawyers, or to payment processing services, when necessary for accounting purposes, financial reporting, auditing, or legal compliance. For example, invoice details containing personal identifiers might be shared with an external accounting service to fulfill bookkeeping requirements.
- Marketing and Communication Tools: If you have agreed to receive marketing communications, we might use third-party email marketing services or advertising platforms to send out newsletters or promotional messages. In doing so, we may provide your name and email to such service providers for the sole purpose of executing the communications. These providers are not permitted to use your data for any other marketing activities not authorized by us.
- Legal Requirements and Business Transfers: We may disclose personal data if required to do so by law or in response to valid requests by public authorities (e.g., law enforcement or regulatory agencies). Additionally, in the event of a potential or actual merger, acquisition, sale of assets, or other business transfer involving our company, personal data may be transferred to the successor or acquiring entity, but only if such parties agree to handle the data with the same level of protection as in this Policy.
When transferring personal data to third parties, we ensure that such parties are bound by confidentiality and data protection obligations consistent with this Policy and applicable law. We provide only the minimum amount of information necessary for the relevant third party to carry out its duties.
International Data Transfers. Given the international scope of our operations (China, Russia, and other countries), your personal data may be transferred to and stored on servers located in jurisdictions outside your own. In particular, information collected from users (including those in Russia or the EU) will be stored on our secure servers in the People’s Republic of China. It may also be transferred to our service providers or partners in other countries (for example, to logistic partners in the country of destination, or to cloud services which might be hosted internationally). Please note: Data protection laws in these jurisdictions may differ from those in your home country. However, we take steps to ensure that an adequate level of protection is in place for your information in accordance with applicable legal requirements. For instance, for transfers of personal data from the European Economic Area (EEA) to a country not deemed “adequate” by the European Commission, we implement standard contractual clauses or obtain your explicit consent to legitimize the transfer, as per GDPR requirements. Individuals in Russia, by providing their data, consent to its cross-border transfer to China and other relevant countries for the purposes described in this Policy, in compliance with Russian Federal Law requirements on transborder data transfer. Under China’s PIPL, if we transfer personal information outside of China, we will obtain separate consent and ensure other necessary measures are in place. By using our services or submitting your information, you acknowledge this transfer, processing, and storage of your personal data in other countries as described, and we commit to protect it regardless of location.
Cookies and Analytics (Yandex.Metrica). Our website uses cookies and similar tracking technologies to enhance user experience and analyze web traffic. In particular, we utilize Yandex.Metrica, a web analytics service provided by Yandex (operated by Yandex Oy, Finland and Yandex LLC, Russia). Yandex.Metrica uses “cookies,” which are small text files placed on your device, to collect data about your interaction with our website. The information collected via these cookies may include your IP address, device type, browser, the pages you visit on our site, and the time spent on those pages. This information does not reveal your identity but can help us understand how our site is used and improve its performance. Data gathered by the Yandex.Metrica cookies will be transmitted to and stored on Yandex’s servers in the European Union and the Russian Federation. Yandex processes this information on our behalf to compile reports on website activity and to provide other services related to site usage analysis. All processing of analytics data is done in accordance with the Yandex.Metrica Service Terms of Use and Yandex’s Privacy Policy.
You have control over cookies. You can set your web browser to refuse all or certain cookies, or to alert you when cookies are being placed. In addition, Yandex provides an opt-out tool for Yandex.Metrica (available at https://yandex.com/support/metrika/general/opt-out.html), which allows you to prevent your data from being used by the Yandex.Metrica service. Please be aware that disabling cookies may affect some features of our website (for example, some interactive features or preferences might not work properly). By continuing to use our website without disabling cookies, you consent to the placement of cookies and the processing of data about your use of our site by Yandex in the manner and for the purposes set out above.
Data Storage and Security Measures. All personal data collected through our site is stored on secure servers located in the PRC (People’s Republic of China). We implement appropriate legal, organizational, and technical measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction. These security measures include, for example, encryption of data transmissions, firewalls, access controls limiting who can access the data, and regular security assessments. We also ensure that our employees and processors who handle personal data are bound by confidentiality obligations. Despite all our efforts to protect your information, please note that no method of internet transmission or electronic storage is completely infallible or 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security. In the event of any data breach or security incident, we will notify affected users and relevant authorities as required by law, and we will take prompt steps to mitigate any potential harm.
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable law. This means, for example, that we will keep your account and transaction information for as long as you are an active customer and for the duration needed to comply with legal obligations (such as financial reporting or audit requirements). If we have collected personal data based on your consent and you withdraw that consent, we will cease processing your data for the relevant purpose and, provided there is no other legal ground for retention, securely delete or anonymize the data. Similarly, once personal data are no longer needed for the purpose they were collected, we will remove or anonymize them, unless we are legally obligated to keep the information for a certain retention period.
Your Rights as a Data Subject. We respect the rights you have under privacy and data protection laws regarding your personal data. Depending on the law that applies to your situation (e.g., GDPR for EU residents, PIPL for China, or Russian law for Russian citizens), these rights may include:
- Right to Access: You have the right to request confirmation whether we are processing your personal data, and if so, to request a copy of the personal data we hold about you, as well as information about how we use it. This allows you to know what data of yours we have and to verify that we are processing it in accordance with the law.
- Right to Rectification: If any of your personal data we have is incorrect or incomplete, you have the right to request that we correct or update it. We encourage you to keep your information up-to-date and will promptly make corrections upon your request.
- Right to Withdraw Consent: Where we rely on your consent to process personal data (for instance, for marketing emails), you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, and it may mean we can no longer provide certain services (for example, if consent to process contact data for order fulfillment is withdrawn before an order is completed).
- Right to Erasure (Right to be Forgotten): You may have the right to request deletion of your personal data in certain circumstances – for example, if the data are no longer necessary for the purposes for which they were collected, or if you believe the processing is unlawful. We will honor valid requests for erasure and also instruct any service providers (processors) holding your data to do the same, provided there is no legal obligation for us to retain the data.
- Right to Restrict Processing: You can ask us to suspend the processing of your personal data in certain scenarios, such as if you contest the accuracy of the data or object to our use of it, while we review your request. If processing is restricted, we can still store your data but will not use it for other purposes until the restriction is lifted.
- Right to Object: You have the right to object to our processing of your personal data when such processing is based on our legitimate interests or for direct marketing purposes. If you object to processing for direct marketing, we will stop using your data for those purposes immediately. If you object on other grounds (legitimate interest), we will evaluate whether our reasons for processing override your personal rights and freedoms.
- Right to Data Portability: If you are an EU data subject under GDPR, you have the right, in certain cases, to receive the personal data you have provided to us in a structured, commonly used, machine-readable format and to transmit those data to another controller. We will assist with such data transfer where applicable, in line with legal requirements.
- Right to Complain: We aim to address all your queries and concerns directly. However, if you believe we have violated your privacy rights or applicable data protection laws, you have the right to lodge a complaint with a supervisory authority. For example, EU residents can contact the data protection authority in their country, Russian users can reach out to Roskomnadzor (the Russian data protection regulator), and individuals in China can contact the relevant agencies overseeing personal information protection. We would appreciate the chance to resolve your concerns by contacting us first, but you are free to seek assistance from regulators as your right.
To exercise any of these rights, please contact us using the contact information provided in the “Contact Us” section below. We will respond to your request in accordance with the timelines established by law (generally within one month, with the possibility of extension under certain circumstances). Please note that some rights may be subject to legal exceptions – for instance, if fulfilling your request would infringe on another individual’s rights or if we have compelling legitimate grounds to continue processing your data. We will explain any such exemptions in our response if they apply. Typically, you will not have to pay a fee to exercise your rights. However, if your request is manifestly unfounded or excessive (for example, repetitive requests), we may charge a reasonable fee or refuse to act on the request as permitted by law.
Contact Us. If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please do not hesitate to contact us:
- Email: doc@lihua.group
- Mailing Address: Li Hua Group – Data Protection Office, Ankang Road, Yinpeng Xizhu Yuan Community, Building A, 7th Floor, Room 708, Xishan District, Kunming City, Yunnan Province, People’s Republic of China.
- Telephone: +86 187 87 187 969 (China), or +7 (922) 319-52-82 (Russia).
Changes to This Policy. We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. If we make material changes, we will post the updated Policy on our website and update the “last updated” date. In some cases, we may provide additional notice (such as via email or a pop-up notice on our site) of significant changes. We encourage you to review this Policy periodically. Your continued use of our website or services after any changes to this Policy have been posted will signify your acceptance of those changes, to the extent permitted by law. If you do not agree with the changes, you should discontinue use of the site and contact us if you wish to remove your data. Where required by law, we will seek your explicit consent to substantial changes that affect how we process personal data (especially if we intend to process your data for new purposes requiring consent).
