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2008 — First steps
The founder of Li Hua opens the first flower retail store in Russia and quickly learns all aspects of the flower B2C market such as seasonality, customer preferences, and cold chain logistics.
2010-2016 — Retail scaling
The success of the pilot store grows into a full franchise; new locations appear in several regions. The team gains expertise in display, rapid rotation, and the “15-minute bouquet” service.
2017-2022 — Entering the B2B wholesale
A major wholesale department is created: direct contracts with Dutch auctions, logistics partners across the country, and in-house cold storage. The company supplies dozens of distribution bases in the South, Volga region, and Siberia.
2023 — Launching Chinese supply direction
Market analysis shows that Kunming is becoming a global center for chrysanthemums, carnations, and other greens. The founder immerses into the Chinese supply chain, visits the Dounan auctions, and negotiates test shipments.
2024 — The Birth of Li Hua
A regular supply channel for fresh-cut flowers from Kunming to Russia is launched. The company registers its own legal entities and warehouses: Yunnan Li Hua Jiteji Import & Export — Kunming.
Li Hua Group LLC — Moscow
Li Hua becomes the only Chinese supplier with full infrastructure on both sides of the border.
2025 — The leadership and the market trust
Li Hua works with the largest industry players covering about 15% of the Russian market, along with dozens of regional distributors. Partners report more than 20% growth in profitability due to stable Chinese flower pricing and strict quality control (less than 1% of product mix-ups).
DELIVERING ACROSS THE COUNTRY AND BEYOND
Every week we dispatch 5–7 refrigerated trucks from Yunnan to major destinations in Moscow, Kazan, Novosibirsk, Khabarovsk, Minsk, Baku, Amsterdam
Air Delivery ensures fresh shipments to any location in Russia, CIS countries, and Europe within 3–5 days
Our in-house brokerage service speeds up customs clearance, while the established refrigerated logistics chain guarantees cargo delivery within 7–10 days by land
OUR WAREHOUSES
Our warehouses are located in Russia and China
Kunming, China (Main)
Chengdu, China (Alternate)
Mozhaysk, Moscow, Russia (Main)
Odintsovo, Moscow, Russia
